Every company today is running on content, such as documents, images, videos, audio files, documents as well as 3D models. To manage this ever-growing library, many organizations have used Digital Asset Management (DAM) platforms.
The truth is that the DAM system by itself isn’t sufficient. The platform is effectively an online warehouse if assets are not appropriately categorized or classified. The gap between storing assets and properly managing them is known as the metadata gapItit comes with hidden costs that many businesses don’t completely comprehend.
The gap in metadata occurs in the case of digital files saved in DAMs but are stored in a DAM but do not have the data to make them easy to access, use, and share securely.
This problem may appear small initially, but the issue quickly builds to:
- Teams can spend hours looking for the right version of the file.
- Important content is re-created as nobody can find the original.
- The pace of projects or campaigns may be delayed if approved assets aren’t ready on time.
- License restrictions and rights can be ignored, leading to issues with compliance.
According to McKinsey, employees are wasting about 20 percent of their time in search of details. If metadata is not present, this time-waster affects whole teams.
What is the reason for the Metadata Gap Matters?
A bad metadata issue is not just a source of frustration. It affects compliance, efficiency, as well as the worth of assets.
- Operational Inefficiency Forrester estimates that companies will lose $2.5 to $3.5 million annually because of poor data management methods. The majority of this is due to inefficiently searching for or re-creating assets.
- Underutilized Assets Gartner estimates that 70 percent of digital assets are rarely used more than once. It’s because they’re not tagged properly enough to be able to be retrieved again.
- Risks of Compliance Risks to Compliance PwC discovered the following: 23% businesses had to deal with brand safety or compliance concerns relating to assets not managed. If license and rights data aren’t properly managed and properly, it could quickly result in legal issues.
- Technology Underperformance IDC estimates that as high as 40 percent of DAM features aren’t being utilized because the metadata isn’t up to scratch. AI automation, search, and personalization aren’t able to work without clear metadata.
What are the ways DAM Platforms Can Help Close the Lücke?
Digital Asset Management (DAM) platforms are designed to avoid these problems and convert metadata into a profit for businesses. They do this through:
- Establishing clear metadata standards throughout the entire organization.
- Automated auto-tagging using AI to rapidly and continuously capture specifics.
- Incorporating license and rights information directly into asset records.
- Capturing metadata when assets are created instead of afterward.
- Offering advanced search tools that include semantic, faceted, and AI-powered options to locate content quickly.
- As a unified, reliable source, it reduces duplication, assuring brand consistency and enhancing governance.
What’s the reason? Is Pimcore DAM a solid choice?
In the modern world of systems, Pimcore DAM stands out because of its versatility and depth. It goes far beyond the storage of data while actively managing the metadata on the scale of
- Centralized Metadata Management: Keeps metadata consistent across departments.
- AI-Powered Tagging can speed up enrichment, while maintaining high precision.
- Rights & License Tracking: Assists organizations in avoiding problems with compliance.
- Workflow Automation makes use of metadata to simplify approvals, version control, and distribution.
- Seamless Integration: Connects DAM metadata to PIM, MDM, CM, S, and ERP systems.
- Advanced Search & Discovery: Allows you to easily locate, reuse, and make money from digital assets.
Serving as an all-in-one point of reference, Pimcore DAM helps businesses reduce duplication, speed up their content workflows, and ensure confidence in their brands.
Important Takeaways
The gap in metadata is one of the most neglected issues in managing digital assets. It takes time, decreases the quality of the content, and increases the risk of compliance. The answer isn’t just to save assets, but to make them searchable, usable, and managed with solid metadata. Contemporary DAM platforms, specifically Pimcore DAM, are built to do this.
